At the New Balance store we created an active, focused setting to show off sports products with efficient, tailored lighting. Track fittings give focused illumination that picks out the merchandise precisely, letting each item hold its own. The centre of attention is a modern, entirely bespoke fitting, designed specifically to reflect the identity of the brand. The scheme gives the store an atmosphere that works, and lifts the experience of shopping, guiding the customer through a well-lit and carefully detailed space.
