The well-known Domino's Pizza chain decided to change its image and become rather more than a pizzeria. Just as they had changed the menu and brought in new dishes, the concept and the atmosphere of the restaurants had to change too. Out of that came a modern design that plays with lighting effects, wallpapers and furniture entirely unlike anything associated with delivery. Holding on to their service and their quality, they created welcoming rooms where combinations of indirect light and spots mark out zones and set the mood. Pale timber tones together with bespoke wallpapers — a modern take on the mola — in the colours of both the chain and Panama produce a completely different, modern image for this great client. DOMINO'S: NOT ONLY PIZZA.
